Your website should do more than look good.
It should make people understand your business, trust your expertise, and know exactly why they want to work with you. I combine strategy, messaging, branding, copy, and design to build websites that finally feel like the business behind them.
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A better website starts with understanding what is not working.
Most people come to me knowing something feels off. Their website looks dated. Their brand feels disconnected. People are visiting, but not reaching out. Or the business has grown and the website simply has not grown with it.
I do not start by choosing fonts, colors, or a new template. I start by experiencing your business the way a potential client does.
What do I understand? What is confusing? What makes me trust you? Where do I hesitate? What would make me take the next step?
That is where the redesign begins.
You do not need to know what you need.
Choose the statement that sounds most like your business. I will show you where I would start.
My website feels outdated.
The business has grown, but the website still looks like where I started.
People are not converting.
I am getting traffic or referrals, but not enough people are taking action.
My brand feels disconnected.
The visuals, message, and business no longer feel like the same company.
I honestly don't know.
I just know something is not working and I need another set of eyes.
I would start with the gap between your current business and your current website.
We would identify what has changed, what still represents you, and whether the smartest move is a strategic refresh or a full redesign.
I would follow the customer journey.
I would look at messaging, calls to action, trust signals, navigation, service structure, and the points where a potential client is likely leaving.
I would reconnect what you do with how your business looks and sounds.
We would align the visual identity, messaging, positioning, and overall website experience so the brand feels cohesive again.
This is where I am often most useful.
You do not have to diagnose your own website first. I can experience it as a customer, identify the friction, and determine what deserves attention.
We build what the business actually needs.
01 Website + Brand Audit A strategic review of your messaging, design, customer journey, navigation, SEO, calls to action, and conversion gaps. → 02 Website Refresh Keep what is working and refine the design, copy, structure, and customer experience around it. → 03 Complete Website Redesign Strategy, architecture, messaging, copy, visual direction, design, development, mobile optimization, and launch. → 04 Brand + Website Strategy For businesses whose challenge goes beyond the website and into positioning, offers, brand clarity, and customer experience. →Don't take my word for it. See the work.
Move your cursor over the arrow to preview the website. The project name stays visible until you intentionally ask to see the work.
Aligned Yoga with Jenny Rhodes
Brand Direction • Website Design • Service BusinessMillham Psychotherapy Group
Website Design • Brand Experience • Service BusinessI don't see a website as a collection of pages. I see the business behind it.
My background is not limited to web design. I have spent years inside businesses working with clients, operations, offers, sales, marketing, customer experience, brand strategy, and growth.
So when I look at your website, I am also looking at what happens before someone gets there, what happens while they are deciding, and what happens after they click the button.
Sometimes the answer is a complete redesign. Sometimes it is clearer messaging, better organization, stronger positioning, or fixing a few important moments in the customer journey.
The goal is not to sell you more website. The goal is to build the right website for where your business is going.
From "something feels off" to this finally feels like us.
I experience the business.
I look at your website as a potential client first.
We identify the disconnect.
Messaging, positioning, design, navigation, offers, SEO, conversion, or a combination.
We create the strategy.
Before designing, we know what the website needs to communicate and what action we want people to take.
I build the experience.
Copy, visual direction, page structure, custom design, mobile experience, and calls to action.
You know how to use it.
I make sure you understand what you can safely update as your business evolves.
Let me show you what your website could become.
You do not need to know whether you need a new website, stronger messaging, a brand refresh, or a few strategic changes. Tell me about your business and what feels off. I will take a look and show you how I would approach it.
I have what I need to start looking at your website differently.
I will review your current site through the eyes of a potential customer, look at the gap between where your business is now and how it is being presented, and create an initial direction for what I would change.
Messaging, positioning, structure, customer journey, visual direction, calls to action, and conversion.
What is helping, what is creating friction, and where your website may be losing clarity or potential clients.
A personalized website direction showing how I would approach the next version of your online presence.
Let's make sure it is saying the right thing.
You do not need to know whether you need a refresh, a rebrand, new copy, or an entirely new website. Show me what you have and where the business is going.
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